November 4, 2021
The power of storytelling
In traditional way, you can provide a list of your product’s features, compare it to your competitors’ products and advertise a low price but this has two significant problems. First, you only have a matter of seconds to hook and hold your audience’s attention. And second, most people won’t remember all the attributes, facts and figures you list. On the other hand, you tell a story about how your product or service helped someone solve a problem or meet a need, you’ll engage them. They’re far more likely to keep reading or watching — plus, they’re more likely to remember your brand. The stats in the chart below support the power of storytelling.
According to statistics, over 100,000 digital words are consumed by average person in US daily. Since the limitation of text consumption per person everyday, grab attention by eye-catching and concise title and story is the fastest way of engage the audiences. The second fact is over 90% of consumers prefer brand with ads in story. So as a marketer, writing content with clear narrative evoking emotion can effectively attract consumers. When it comes to telling story in article or video, 60000X faster person brain processes image compared to text. Therefore, show more images instead of words when telling story.
