AnswerThePublic Elevates Marketing Content with Search Demand Insights
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SAN DIEGO, Feb. 16, 2023 (GLOBE NEWSWIRE) – NP Digital, a leader in performance marketing, unveils a new feature in its popular keyword research and content ideation tool, AnswerThePublic offering users in-depth search volume and cost-per-click (CPC) data.
The new addition enhances the platform’s value for content creators and marketers seeking to boost their online presence. Search volume and CPC metrics unlock insights into the most profitable and low-competition keywords, saving time and creating efficiencies in the research process. Search demand is a critical component of any successful marketing strategy, and this data allows users to more effectively target their audience and facilitate informed decision-making in marketing initiatives.
“AnswerThePublic allows marketers to leverage data from the largest focus group in the world. It’s a goldmine of consumer insights that can be used to create fresh, ultra-useful content, products, and services - the kind your customers really want,” said Mike Gullaksen, CEO of NP Digital. “The ability to mine massive data sets to identify consumer interest, needs and wants is one of the most powerful yet underused strategies for content and search marketers.”
The product feature roadmap is also informed by consumer insights. A recent user survey revealed many AnswerThePublic users are leveraging the tool for their search engine optimization efforts and to facilitate more efficient content creation.
The next feature coming soon to AnswerThePublic and Ubersuggest is GPT 3.5-powered content creation functionality. Keyword phrases and content ideas found on AnswerThePublic have successfully passed prompt tests for AI interfaces like ChatGPT.
Every month over 500,000 users leverage AnswerThePublic for search listening insights to create content. The functionality will enable users to generate content based on keywords and ideas found on the platform using the same technology behind ChatGPT and other OpenAI products.
“Beyond offering keywords and content ideas, we want to be a part of the content creation journey from start to finish,” said Carlos Magno, Managing Director of AnswerThePublic and Ubersuggest. “This starts with data-informed decisions based on our datasets of over six billion keywords’ search demand metrics and continues by accelerating content creation through Artificial Intelligence.”
To test this feature, visit https://answerthepublic.com
About NP Digital:
NP Digital is a performance marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, DTC challenger-type organizations. NP Digital spans across the globe with 750 employees in 15 different countries and 40 of the 50 U.S. states. For more information visit npdigital.com or neilpatel.com/ubersuggest.
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Enya Labs Taps Veteran Crypto Exec Curtis Schlaufman To Lead Global Marketing and Communications
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California, United States, 22nd February, 2023, Chainwire
Enya Labs, a leading developer of decentralized infrastructure solutions and core contributor to Boba Network, the only multichain layer-2 blockchain scaling solution and the only smart contract platform that enables Web3-Web2 interoperability, is excited to expand its executive leadership team with the addition of a highly experienced crypto industry leader, Curtis Schlaufman, assuming the role of Global Head of Marketing.
Schlaufman is an executive marketing intrapreneur with startup, enterprise and agency experience. With his diversified career arc and end-to-end marketing skillset he has helped dozens of brands and companies acquire new customers, launch new products and services, and carve out their market niche.
In his most recent role, he served as VP of Marketing & Communications at Valour Inc., a publicly traded digital asset provider that makes it possible for investors to acquire crypto assets directly from their bank or broker. The company expanded rapidly during his tenure, as it generated more than $325 million in net sales and was awarded 2022 Startup of the Year by Financial News as part of FN’s Excellence in Trading & Tech Awards.
Schlaufman previously served as the Head of Customer Success & Growth at Ubersuggest by Neil Patel Digital, an SEO and Content Marketing tool for business owners and SEO professionals. Alongside Neil Patel, Schlaufman helped Ubersuggest go from zero to more than 50,000 paid subscribers in less than a year. Schlaufman is also a founder of Arkham Digital and he maintains an advisory role at Ubersuggest and Neil Patel Digital, one of Inc. 5000’s fastest-growing private companies in the US for two consecutive years.
“We’re excited to welcome Curtis to our leadership team. With his truly unique background and skillset, he’ll play a key role in helping Enya Labs reach new heights of global growth,” said Alan Chiu, the co-founder & CEO of Enya Labs. “Hybrid compute unlocks the potential for Web2 and Web3 builders, and we’re thrilled to bring Curtis on board to help us increase adoption for our technology solutions that promote a more connected and transparent world”
“I’m thrilled to join the team at Enya Labs. I’ve been impressed by the company’s ability to innovate and adapt to changing market conditions – especially important in the current macro environment,” said Curtis Schlaufman. “Enya Labs’ expertise in distributed systems engineering and application development, combined with its focus on blockchain technology, enables it to continuously evaluate and improve its solutions to meet the industry’s rapidly evolving needs. The development of Hybrid Compute, a system for interacting with off-chain APIs from within solidity smart contracts, is a testament to their commitment to innovation and makes the Boba Network a truly unique layer 2. I look forward to working with the team to bring practical applications and infrastructure solutions that facilitate the interoperability between web2 and web3 to the masses.”
Schlaufman joins Enya Labs, a core contributor of Boba Network that is the 1st and only Multi-Chain l2 currently live on Ethereum, Moonbeam, Avalanche, & BNB Chain. Schlaufman will lead and manage all worldwide marketing and communication efforts. He is poised to play a crucial role in supporting Enya Labs in formulating and achieving its strategic objectives, boosting its growth, and expanding its global presence.
About Enya Labs
Founded by a team of Stanford faculty and alumni, Enya Labs is an innovator of software frameworks specializing in distributed systems engineering and application development. The Company serves clients and organizations by facilitating the interoperability between web2 and web3 and promoting the widespread adoption of blockchain technology for a more transparent and connected world.
Enya Labs is a core contributor to Boba Network, the only multichain layer-2 blockchain scaling solution and the only smart contract platform that enables Web3-Web2 interoperability. Boba Network improves the performance and lowers the transaction cost of base-layer blockchains by 40x-100x. Its unique Hybrid Compute technology allows smart contracts to call any off-chain API, giving developers the best of both the Web3 and the Web2 worlds to build the most compelling decentralized applications possible.
Tal Dotan
[email protected]
¿Conoces el Ubersuggest?
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NP Digital is Awarded Agency Partner of the Year from Client Partner Universal Technical Institute
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2023 年网站流量分析工具市场最新发展和战略评估- Kinsta、Semrush、Similarweb、Sitechecker、Serpstat、Google Analytics、Ubersuggest、Adobe – Diario Ya
NP Digital acquires keyword research tool AnswerThePublic
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Digital marketing agency NP Digital announced today that it has acquired AnswerThePublic, a popular freemium keyword research tool. Terms of the deal were not revealed.
NP Digital, which was co-founded by marketing influencer and entrepreneur Neil Patel, is also the owner of another popular freemium keyword research tool, UberSuggest.
What this means for AnswerThePublic users. All the tool’s existing features will remain. Users can continue to access the tool via its website or app.
There are a couple of noticeable changes so far, including the addition of “by UberSuggest” under AnswerThePublic’s logo in the main navigation and Patel’s face on a dancing robot’s body on the homepage.
AnswerThePublic has approximately 1 million monthly users and has been a favorite among search marketers for years. NP Digital said it is working on new free features for marketers.
However, the tool hasn’t gotten any significant updates or improvements lately. That’s because the owners weren’t focusing on it (they had another software company).
What it means for UberSuggest users. UberSuggest has approximately 3 million monthly users who will now be able to access the features and data through either platform. Users can soon expect to see new features related to keyword visualizations.
NP Digital said Ubersuggest now spans over 30 billion keywords and 50 trillion backlinks across 249 countries.
Why NP Digital acquired AnswerthePublic. Both platforms leverage the same data sets. But each had its unique features, functions and visualizations.
NP Digital CEO Mike Gullaksen told me: “This platform allows marketers to leverage the data from the largest focus group in the world – Google search users. Being able to mine massive data sets to identify consumer interest around needs and wants is one of the most powerful yet underused strategies for content and search marketers. Layering on top of these data insights allows marketers to both look back and see real-time trends with powerful visualizations and quickly move their content initiatives forward while staying on the pulse of the consumer mindset.”
Why we care. NP Digital says this acquisition will mean more new free capabilities for both platforms – and that you can access these insights from either platform. So both tools will continue to help marketers find inspiration and insights that can help shape SEO and content marketing strategies.
A year of acquisitions. This has been a big year of change in the SEO tools space and we’re not even halfway through 2022. Below are links to coverage of the other big acquisitions we’ve seen so far: