Future news anchor might actually create from an AI avatar

December 28, 2021

AI considers as the biggest revolution of the decade, as it has created huge waves in the field of technology. At this time, AI news anchors may shape out the future of news broadcast and journalism. Ever since China’s state news agency, Xinhua, together with the Chinese search engine, Sogou, presented its first AI news anchor, which allows imitating human voices, facial expressions, and gestures of a human news anchor, then came along, the South Korean cable TV channel MBN, which also reveal their country’s first AI news anchor, using deep learning technology to process the anchor’s appearance, motion, and voice.

AI news anchors have become a unique way of presenting news and a brand new media form as media is somehow quite equivalent to our real life. Therefore, one of the areas that are most profoundly affected by technological progress is artificial intelligence(AI). While news anchors have a unique role in the news broadcast and journalism industry, AI news anchors are no exception, as the AI news anchors never need a break, eat, or perhaps does not even need to be paid, or even able to do two shows with the same news anchors at the same time, which one is with the real person and the other using an AI news anchor.

AI news anchor presents several advantages. Besides the above mention, AI news anchors never get tired of news reporting and free human news anchors from repetitive and tedious work. Second, it enables producers to escape the temporal and spatial restrictions of traditional news production, providing a more sustainable and immersive experience to the viewer. What is more, AI is comparatively error-controllable, as it is a technical product entirely programmed by computer code and instructions.

The tech behind it uses the knowledge of deep learning technology to synthesize a human actor, generating an AI model that can talk in a fairly convincing manner, where the developer needs to collect tens of thousands of pieces of pronunciations, input them into the machine and match them with the text for the AI to learn and read. For more accurate pronunciation, he has to break every word into single-phonetic elements for the AI news anchor to learn and read.

Although AI news anchors are reshaping the news broadcast and journalism industry, which increases the possibilities for everything else. But whether the news anchors are AI or human, human news anchors actually can continue to deliver personalized, credible, and diversified news to their audiences, telling stories that only human beings can create.

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