How critical are videos for marketers?
In Cisco survey, by 2022, 82% of the global internet traffic will come from streaming videos and downloads and one-third of all online activity is spent watching videos.
In fact, according to stats, video plays an important role in marketing and really matters a lot. Actually, for both consumers and business, video content cannot be overlooked as a part of your marketing strategy.
For consumers, Over 60% of consumers purchase a product or service after watching social videos created by brands. 45% of consumers want to see more live videos from brands on their facebook or instagram. 8 out of 10 people have purchased an app or software after watching a brand’s video.
For business, up to 80% of video marketers say video has directly helped increase sales and video marketers get 66% more qualified leads per year. Sales team that use videos in emails get a 16% higher open rate. Saas companies that had video in their proposal got 41% higher closing rate.
