How To Plan Your Video For Marketing Before You Start Making
Before you set up, record, or edit scripts, start with a conversation about the purpose of your video. Every decision you made during the video creation process will point back to your video’s #purpose and what #action you’d like your #audience to complete after watching it. The conversation could include several questions as follow. By #clarifying the goal and #planning, successful video marketing is not so far anymore.
- Who’s your target audience?
- What’s the goal?
- Where’s the video going to live?
- When’s it due?
- What’s the budget?
- What are the creative requirements?
- What will constitute success for the video?
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