How To Plan Your Video For Marketing Before You Start Making

How To Plan Your Video For Marketing Before You Start Making

Before you set up, record, or edit scripts, start with a conversation about the purpose of your video. Every decision you made during the video creation process will point back to your video’s #purpose and what #action you’d like your #audience to complete after watching it. The conversation could include several questions as follow. By #clarifying the goal and #planning, successful video marketing is not so far anymore.

1. Who’s your target audience?
2. What’s the goal?
3. Where’s the video going to live?
4. When’s it due?
5. What’s the budget?
6. What are the creative requirements?
7. What will constitute success for the video?

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