NFT Marketing

AMA

What is AMA exactly? The concept gained popularity on Reddit under the brands AMA or ASK ME ANYTHING, which are trademarks owned by Reddit, and was later adopted by mainstream social networks as a way to transparently engage with an audience; promote new features, updates, and products; and connect with users in real time.  Since then, platforms like Facebook, Twitter, and Instagram have integrated features that make ask me experiences more accessible than ever.

Conduct AMA sessions to start NFT marketing. To actively engage with the community on different digital platforms, you should also hold regular AMA sessions. Large Telegram chats and YouTube channels are the top preferred mediums to conduct AMA sessions. You can also offer rewards to community members for participating in the community. Before conducting, promoting your AMA session is indispensable. It can generate enough interest. Treating the session as an event is a great way to create buzz and attention to make sure people are aware of the event and ensure you get questions. AMA is an excellent opportunity to gauge what your audience wants to see from you and ideas for new content.

NFT X Influencer

Crypto and NFT influencers can actively affect the worth of a cryptocurrency in a single post or piece of content. Research here indicates that nearly every buyer prefers to make their purchase on the advice of a trusted influencer instead of an advertisement. According to the stats, videos are the better approach to engaging fans. They are fun, accessible and provide essential information for consumers. The best way to market anything is through video content. The main reason video has proven successful in the industry is because they are interactive and make information understandable. The best example of successful usage of videos for marketing is YouTube. Since the influencer marketing plays a significant role in the decentralized NFT community and is dispersed across the globe, getting familiar with them is a great start. Below are the top NFT influencers on YouTube. Gary Vaynerchuk He is one of the most iconic influencers of our generation and just launched his own NFT platform, VeeFriends. His YouTube channel talks about NFTs being the future of intellectual property rights and the creator economy. Max Maher Max’s videos are very well researched and he delivers them in a way that is easy to grasp for a beginner. We are excited to see how Max’s channel continues to shift more toward Cryptocurrency and NFTs as he seems passionate about the topic. The Wall Street Journal It covers Cryptocurrencies, the MetaVerse, Web3, and NFTs which are both informative and refreshing. The Wall Street Journal was founded in July of 1889 and has been a reliable and trusted source on all things business, finance, economics, and money. NFT Times The NFT Times is a great resource for those just getting started in the NFT space. You can expect topics like “How to PROMOTE & SELL NFT ART using Twitter” and “The #1 reason you can’t sell your NFTs.” What is excellent about the NFT Times is that they are focused solely on NFTs.

NFT Calendar

NFT Calendar is the calendar on the market where the best NFT drops from various marketplaces are gathered in one place. This is a great source for NFT collectors who do not need to rush from one marketplace to another to discover the greatest releases. It allows releases of both well-known and fledgling artists who drop their collections or single pieces on various marketplaces and platforms. It takes just a few minutes to add drops to the NFT Calendar. All you need to do is to fill in the form with the main details of your release:

• the title of your NFT collection or artwork
• details about the creator
• description
• the key visual of your drop
• date and time of your drop
• a marketplace where your NFT drops
• the link to your release Once you submit your drop, it appears in the list after a quick review from our team. The submission is free!

Teaser & Featured Drops

The teaser is to show what your NFT Project is about but, at the same time, to keep the intrigue. Such a way of advertising usually arouses the interest of potential collectors, makes them stay tuned for more details, and not miss the date of the release. It’s necessary to start preparing your audience for the release. Twitter, Instagram, Discord, Medium are the most popular platforms to showcase your drop. Tell what tools you used to create the pieces, the main idea behind the collection, your failures if there were any, etc. The featured drops promotion can be discussed directly with marketplaces. Based on observations, some of them have a separate web page with featured drops. KnownOrigin, for example, creates such a page every week with 4-5 featured drops and a countdown to the release. MakersPlace also creates a page with the description of the drop, images or teaser, and countdown. Nifty Gateway posts a schedule for the upcoming week on the website and Twitter. If your NFTs get to the featured drops, marketplaces also promote them on social media which is a great way to make your NFT known. Besides, by marketing your NFT project on social media, you grab the attention of not just collectors but other artists to collaborate with in the future.

Start a Thread on Reddit & Newsletter

Such platforms as Reddit, Quora, and Bitcointalk are very helpful when you want to spread the word about your NFT Collection. More exposure is best strategy. You can start a thread asking, for example, “What emerging NFT artists do you recommend to keep an eye on?” Using another account, you can give links to your drop and tell about yourself as if on behalf of someone else and do not forget the key info like the title of your NFT collection or artwork. It is called crowd-marketing and is commonly used in advertising. You can also get involved in other discussions if you really have what to write. The more often your name appears across various channels, the sooner people will remember it. Most marketplaces, media, and other crypto platforms send newsletters several times per week. You can reach them out with a request to add your NFT release in the upcoming newsletter. In some platform, like NFT Calendar , they send newsletters with the best releases in the NFT space two times per week. Basically, they choose five NFT Collections and feature them in our newsletter three times a week. If you add your drop to calendar, first, and then actiely participate in our community to increase your chances of getting spotted and featured by editors. There are many marketing strategies. Try different types of promotion, choose those that work the best for you, and put them into practice.

Collaboration

There are several NFT communities on Instagram and Twitter that offer some promotion options for NFT art. For example, in Instagram, they would create a post with all the details of the drop like the link to your release, the title of your NFT collection or artwork and description, featuring it on Instagram Stories, and can invite an artist for Instagram Live. When it comes to increasing awareness, collaborations with influencers are the first choice of marketing that pops up in mind. Most influencers have a loyal community who entrusts their recommendations and listens to their opinions. Research here indicates that nearly every buyer prefers to make their purchase on the advice of a trusted influencer instead of an advertisement. It’s most likely that an influencer will ask you for payment in crypto or reward in the form of a piece of NFT art. Partnering with influencers is a number one marketing strategy for many brands including NFT art. Besides, it’s a good idea to write an article about your NFT Collection and distribute it through the most popular themed media. Additionally, you can offer other formats of collaborations with media. Medium is now preferred platform to create articles. You can use Medium and write a blog post with all the details about your drop. Last but not least, create a separate page about the drop on your website if have one. Having your website or blog, you can create a separate page dedicated to your drop. Add all the NFT pieces with descriptions, and, also, tell how, where, and when collectors can get them.

Email

Artists can use email marketing to reach out to investors and their audience with insightful emails. To communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails. For example, most marketing agencies rely on MailChimp or other email service for sending automatic emails to the target audience. Interested parties get curated messages based on their choices and preferences. Content creators can also utilize MailChimp for their NFT marketing strategy. They can select the designs, templates, content and share them with their intended audience. This process builds a strong and ideal userbase that remains updated on the creator’s activities.

SEO

SEO services enable artists and content creators to rank high in places like Google and Bing. By SEO, artists and content creators can increase their chances of these customers getting to artists. It means you should invest some time in conducting effective SEO.  They will get unpaid traffic from their target audience. Here, several NFT marketing company like blockchain app factory can assist in on-page optimizations and off-page optimization. Some activities you can engage in if you want to increase your NFT website visibility include:

• Structuring your website for Google search 
• Get your website published on online directories
• Ensure Google and other search engines have verified your website domain as secure.
• Ensure the content you create is of high quality and original
• Have a blog section on your website and create more pages.
• Ensure your article titles are more compelling for the target audience.
• Conduct keyword research to help you create quality content to publish. 

Press Releases

A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means. Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating an excellent opportunity to attract incoming links. Artists like digital artists and graphic designers can raise their credibility by regularly posting press releases on different media channels and websites. They can use various platforms to share the benefits and values of purchasing their NFT. The main purpose of all press releases is to promote something significant and specific This method is one of the common marketing strategies in the book, and there are several reasons why people keep coming back to it. Last but not least, successful publicity depends on sustained effort and honest.

Press Releases Benefits ✔️ Increase the credibility of your brand. Public relations publicity lends credibility to your company since the material is more honest and insightful.✔️ Attract your target audience.✔️ Give your customers something more.✔️ Create your brand’s image.

Giveaways

Organizing an NFT Giveaway as part of an upcoming collection is a common strategy in the NFT community. You may give away NFT collectibles as well as tangible pieces of your work. Artists normally hold giveaways in this way: anybody who wishes to join must follow the artist on Instagram/Twitter, tag a friend in the comments, share the post on Instagram Stories or retweet, and so on. It creates additional excitement around your NFT Collection, giving you the ability to please your following fans while also being recognized by more people. For example, Twitter was dropping NFTs all day as mentioned in its bio description as the social media platform is offering free NFTs or non-fungible tokens in a giveaway campaign. The San Francisco-based company gave away 140 new NFTs in its first official foray into the digital assets that have grown in popularity since the beginning of the year. Twitter shared a series of tweets featuring a number of different images with the Twitter logo and a Tamagotchi virtual pet. The NFTs includes various renditions of the Twitter logo like Furry Twitter, Rare Form and Twitter Jggl. The social media platform shared a series of tweets featuring a number of different images with the Twitter logo and a Tamagotchi virtual pet. It posted seven different NFTs on Rarible, a third-party platform for buying and selling digital assets, and said it will give away 20 versions of each to interested users.

Discord

Discord is a real-time chat network where gamers, influencers, and anybody with a community may interact. It gives you the power to create an invite-only home for your friends or community - a place where you can talk and hang out. We call these special places - servers. User can join or create servers for all kinds of communities, including NFT. The NFT industry is very similar to the gaming industry, for which Discord is very ideal. Moreover, Discord is a great place to hold AMA session. Users can connect with other community members on dedicated channels and join multiple servers through unique invites. The server is made up of text channels and voice channels. Text channels are separate spaces for talking over text. They keep conversations organized and give everyone plenty of room to talk. Voice channels are where you can hang out over voice and video. There’s no calling or ringing required - just click on a voice channel to enter it. Friends in your server can see you’re in there, and pop in to talk.