Reason why we go for static website
Video combines audio and visual sense at same time. Two in one, video brings together picture and sound, which catch your attention far easier than any else types of content. Our brain actually loves video, according to studies, the average viewers remember 95% of a message when it is watched, and only 10% when read, which shows recalling message in video is easier. Video has the ability to include all other types of content, text, music, photos and links simultaneously. Video can be a great storyteller which makes information easier to understand by audience. In conclusion, video marketing is the most effective and creative content for promoting services, branding and products online and to engage your audience even more.
How enormous impact video has on content engagement
Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement LinkedIn users are 20x more likely to share a video on the platform than any other type of post. Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform Video generates more engagement than any other content type on Instagram By doing in right way, video content can drive greater response than other social content types. But ‘right way’ is the key element.
How To Plan Your Video For Marketing Before You Start Making
Before you set up, record, or edit scripts, start with a conversation about the purpose of your video. Every decision you made during the video creation process will point back to your video’s #purpose and what #action you’d like your #audience to complete after watching it. The conversation could include several questions as follow. By #clarifying the goal and #planning, successful video marketing is not so far anymore.
- Who’s your target audience?
- What’s the goal?
- Where’s the video going to live?
- When’s it due?
- What’s the budget?
- What are the creative requirements?
- What will constitute success for the video?
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