3 Short-Form Video Trends you should know in 2021

3 Short-Form Video Trends you should know in 2021

What kinds of video should you create for promoting your brands?

1. More User-Generated Content Without using up too many resources, brands can publish videos that evoke emotion. Another benefit? It’s budget-friendly.

2. More Behind-the-Brand Videos Consumers seek out authenticity and transparency in brands. With short-form video, you only have a few seconds to connect with your audience. In one Sprout Social study, 70% of consumers said they felt more connected to brands whose CEO is active on social media platforms. So, brands should engage with their audiences on a more personal level.

3. More Explainer or Educational Videos A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Educational videos are great added-value content because they help audiences in their day-to-day lives. Similarly, explainer videos target users who are at the decision-making stage of the buyer’s journey and, if done right, they can turn decision-makers into customers.