June 7, 2021
GDPR For Marketing
The General Data Protection Regulation (GDPR) is a digital privacy regulation that standardizing a variety of different privacy legislation’s into a central set of regulations that will protect users in EU. GDPR means that companies are required to include privacy settings into their products and websites and always have them switched on by default. Companies also need to regularly assess privacy impact , strengthen the method they seek permission to use the data, record the ways they use personal data.
The impact of GDPR for marketing
There are 3 aspects that marketers need to be aware of – data permission, data access and data focus.
- Data permission: In the future, users would need to express consent in a ‘freely given, specific, informed, and unambiguous’ way, which is reinforced and practiced by a ‘clear affirmative action’.
- Data access: it will be a responsibility of marketers to make sure that users can easily access and remove consent.
- Data focus: As marketers, GDPR requires you to justify the processing of the personal data you gain. Therefore, you need to focus on the data you need only. Reference: GDPR for marketing: The definitive guide for 2021.