Podcast的力量比你想得大
在疫情期間，無論你是與家人、朋友還是只與狗貓住在一起，偶爾聽到不同的聲音都會很高興。 podcast為我們提供了與他人聯繫的機會，通過聲音的力量和親密感培養個人聯繫感，它們可以提供一種逃避，一個與外部世界的接觸點，以及一種社群的支持力量——而不僅僅是為了聽眾。 美國一為圖書館員 Amanda McCollom 作為學生多媒體設計中心 (SMDC) 的常駐媒體專員，他對學生、教職員工創建podcas...
Podcast崛起中：Podcast在商業的影響
Podcast只是內容行銷的其中一環，包括部落格、社交媒體和影片，Podcast的強大之處在於它能夠在很短的時間內產生大量的信任和關注，且往往聽眾的忠誠度。 Podcast具有談話廣播的所有優點，增加了點播收聽和訂閱的驅動力。因為絕大多數Podcast都是音頻，你可以在做其他的事情時收聽：開車、熨燙、修剪草坪、做飯。 影片很難在 5 分鐘內留住觀眾，而部落格讀者則盡可能快地瀏覽文章。然而，網絡上...
Podcast崛起中：Podcast的力量在哪
消費者喜歡Podcast主要是因為它們的教育價值。美國近 75% 的播Podcast聽眾表示，他們收聽Podcast是為了學習新事物（Statista 2019）。並且有很多Podcast可供選擇。截至 2020 年 1 月，Podcast超過 850,000 個，Podcast集數超過 3000 萬集（Podcast Insights，2020）。當你考慮到 2018 年 2 月只有 500,0...
如何製作你的第一個podcast影片？6步驟手把手教你
選擇你想要的片段檔案 選擇模板 選擇波形樣式 加入及修改字幕 命名你的影片 分享 近期越來越多人嘗試錄製 podcast，如果想要增加曝光度，除了在 Apple Podcast 或是 Spotify 中擠進排行榜，也可以嘗試跨不同平台，將 podcast 製成易於在 Facebook、Instagram 上分享的短片接觸更多不同的聽眾。 製作你的第一個podcast影片來宣傳你的podcast...
Things marketers need to know about the Metaverse
With the immense growth of technology, we can see sophisticated innovations that were unimaginable. One of the innovations is Metaverse, the virtual environment technology that provides a unique exper...
What Is an NFT Avatar and why are NFT Avatars so popular?
Non-fungible tokens (NFTs) have become a hot topic since 2021. The crypto community is going crazy over collectible NFT avatars. This isn’t a new trend – projects such as CryptoKitties and CryptoPunks...
5 Best NFT Games To Explore in 2022
Cryptocurrency has become one of the biggest markets, with NFTs representing the cutting edge of the technology. NFTs are also an area that has a lot of crossover with gaming. There are gaming-themed ...
Why The Metaverse Is Marketing’s Next Big Thing
One of the biggest new platforms for marketing became very clear during the pandemic: metaverse marketing. For those not familiar with the actual term, metaverse is defined as an immersive, digital en...
Branding in the Metaverse
By now, you’ve likely heard of the Metaverse. It’d be hard to avoid it, as we have entered the era of the so-called Metaverse, in which our virtual and physical realities converge in a new, blended ph...
Mapping the NFT Ecosystem
Mapping the NFT Ecosystem NFTs have been the hottest topic and frothiest market of 2021, with sales volumes increasing by 100x while also becoming a topic of discussion on evening talk shows. It took ...